The online world has become a crowded and competitive place. The spoils go to the companies that rank highest organically on Google. Most searchers look at first page results – and that probably includes you.

High ranking on page 1 for your main keywords generates heaps of free traffic to your website, which translates into leads and sales. A ranking on page 2 or worse means that you’d better have an alternative way of getting people to your website and finding new customers.

So if you want to succeed in getting visitors to your website, you need to get top ranking. Unfortunately, your competitors know this too, so they’re actively working to stay ahead of you in the search game.

If you do any research on SEO, you’ll find many different strategies for how to succeed at getting well-ranked. Keyword-rich content, well-written meta-tags, and good-quality inbound links are the most widely accepted, white-hat strategies.

A word to the wise: stay away from black-hat techniques that employ sneaky tricks designed to fool Google. Those only work in the short-term if at all and, if you get caught, Google will penalize your site, sending it to virtual Siberia in the search results.

While SEO is important, it shouldn’t be your #1 priority. Your visitors’ experience should occupy that spot. One of the best ways to rank high on Google is to focus on pleasing your website guests. Quality sites that Google loves do the following:

Remember, Google’s objective is to give searchers the most relevant, current and informative sites in its results. If your site does the best job of meeting those criteria, you’ll be rewarded with good ranking.

You can try to save a few dollars by becoming a do-it-yourself SEO writer or by hiring a cheap, inexperienced writer, but that’s not how you plan for success. A better strategy is to hire a pro who knows SEO.

SEO copywriting is an investment in your company’s future. If the content on your website brings you more customers and higher profits, it will pay for itself many times over!

SEO copywriting is both a talent and a learned skill. If you’d like to work with a pro who’s studied SEO, practiced SEO and stays up to date on the latest SEO trends, contact us for a quote on your project. We’re more affordable than you think!