Did you know that many websites, blogs, local publications and trade journals will publish information about your company for FREE? All you have to do is provide them with well-written, fact-filled press releases!

Press releases are an economical but powerful tool to generate media attention for your company. They can help build your brand and establish a reputation as a leader in its industry.

They give your products and services visibility to new prospects and confirm to existing customers that they’re working with a winner. Best of all, they keep your business name at the forethought of people’s minds so they think of you when they’re ready to make a purchase.

NEED HELP WRITING A PRESS RELEASE?

Whenever your company reaches a milestone or changes its offerings, you should write a press release to get the word out. Common subjects for press releases include:

Whenever your company reaches a milestone or changes its offerings, you should write a press release to get the word out. Common subjects for press releases include:

You can send your press releases to local newspapers and magazines as well as national publications if your news is truly noteworthy. Don’t forget about trade journals for your industry. For broadcast news media, consider creating a video press release, especially if you have some exciting visuals to share.

To maximize your reach to journalists and media outlets, consider working with a PR distribution service. They’ll deliver your story to thousands of websites, journalists, bloggers, search engines, broadcast companies and social media networks. An experienced PR professional can help you determine the best distribution channels for maximum exposure of your press release.

Once your press release has been distributed, quantify its effectiveness. PR distribution services provide the metrics needed to calculate ROI. Detailed analytics let you see the full online impact of your story.​ Use the information to optimize your PR strategy going forward.

In addition to placement in trade journals and local media, press releases belong on your corporate website and in your blog. They provide valuable information to prospects deciding whether to use your company’s services or buy its products. Also their keyword-rich copy can improve your ranking on search engines, driving more traffic to your website.

If your company is active on Facebook, LinkedIn, Instagram, YouTube or any other social network, cross-promote your press releases on those sites.

A PR professional can write social media posts that help you get the most mileage out of every announcement you make. More buzz over more channels means more visibility for your brand!

Public relations can be the perfect complement to your paid advertising program. It’s cost effective and easy to get started. Use it to round out your marketing mix.  The increase in exposure can help you to:

After reading these tips, you may be motivated to write your own press releases. But if that’s not the best use of your time, consider working with a professional public relations copywriter. Contact us for a quote. We’re more affordable than you think!