Xelos Social Workplace

Challenge

Xelos Social Workplace is intranet software that allows companies to establish a private network to communicate and share information internally, facilitating collaboration and improving productivity. The software is widely used throughout Germany, where it was first developed in 2008. In 2018, the company decided it wanted to focus on expanding usage of the product throughout Europe and possibly the U.S.

It had a professionally developed website but the content was in German. The company needed to create a site written in English for its international rollout.

Solution

The marketing director of Xelos had written a preliminary draft of the website by translating each of the existing German pages into English. But the translation was extremely literal and sounded as though it had been translated. Now he wanted an English-speaking copywriter to edit the work, correcting any errors or uncommon word usage and ensuring the copy read smoothly.

Susan Greene went through every page and every word of the content to make the content appear as though it were written by someone with English as a native language.  She also provided recommendations with an eye toward marketing to the American market.

Result

The client was extremely pleased with the finished copy. The English website was able to be launched within a matter of days and is part of a larger marketing campaign being done by the company.

Here's what the client said about the copy: