As cell phone use has exploded in the past decade, so has the need for cell phone towers. Wireless Access Technologies helps cell service providers grow their wireless infrastructure by finding, negotiating and building locations for towers.
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Having worked with every major cell phone service provider in the U.S., Wireless Access Technologies realized it was way behind in promoting its accomplishments and specifically in developing an online presence.
In business since 2000, it had depended on the personal contacts of its ownership team, word-of-mouth and referrals for its success. With competition growing steadily, the firm knew it was time to create a website that gave the company visibility and also provided an added level of credibility to its reputation.
Susan Greene, professional copywriter, worked closely with the Wireless Access Technologies team to create a basic website that established its online identity. Most important, was a page that included the biographies of the company’s key people, all of whom were known throughout the industry as experts in their field.
Wireless Access Technologies was able to use its website to introduce the firm’s capabilities and key people to new customers.