WC Lighting of Southwest Florida

Challenge

For over 25 years, WC Lighting had successfully provided electrical services in Southwest Florida.  It had done little marketing, mostly depending on long established clients and word of mouth.  Reworking their company website was long overdue in positioning the company for the future.

Solution

Susan Greene, website copywriter and marketing consultant, did an analysis of the company’s marketing needs and developed a plan for a new website. One of the key components was a series of case studies that demonstrated the level of experience and competence that WC Lighting was known for.

Result

When the new website was launched, the client was pleasantly surprised to find it was getting a continuous flow of new customer inquiries.  WC Lighting also found that existing customers began hiring the company for other services that it had previously not known were offered.  The result was a solid ROI in their new website.

Here's what the client said about the copy: