Thao & Co.

Challenge

Thao & Co. started as a small business in Vietnam, translating text to and from Vietnamese. As it added languages and services to its repertoire, the owners knew they needed a better website if they were to differentiate themselves from the numerous low-quality translation companies on the market. The content would have to reflect the full breadth of their services and the industries in which they worked.

Thao & Co. had a unique, highly refined process it used for its translations that helped ensure customer satisfaction while also allowing it to offer fast turnarounds to meet tight deadlines. 

They opted to produce their website in English because that was the language most of their clients spoke as a first or second language, no matter what country they were from.

Solution

Thao & Co. hired Susan Greene, an American copywriter, to compose the copy for the new website. Susan had previously worked with other Vietnamese businesses and had a reputation for providing excellent English copy and service. 

Result

The new website had many more pages than the company’s original site, many of them targeting specific vertical markets. That strategy was effective in helping the Thao & Co. appear in more Google search results and attracted more visitors.

The detailed information about the company’s translation and localization process helped convert those visitors into prospects seeking quotes on their project, exactly as Thao & Co. had hoped.

Here's what the client said about the copy: