Natural Creations Pools

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Challenge

In business for over 25 years, Natural Creations Pools was the leading custom pool builder in the Greater Seattle area. Its stellar reputation was well-known throughout the industry.

But its website, built more than a decade ago, didn’t accurately reflect the professionalism of the company. It also failed to showcase some of its best work–exceptional pools that revealed their artistry and craftsmanship.

Solution

Natural Creations Pools chose Thrive Design to redesign its website from scratch. And Thrive brought in Susan Greene, an experienced swimming pool copywriter, to interview Natural’s owners and produce new copy.

Result

The newly designed website with fresh copy and updated photos quickly became a showpiece for Natural Creations Pools. The sales people were proud to direct customers to their site and felt it finally was an accurate representation of the company’s extraordinary capabilities and professionalism.

The new copy also helped the company rise in the search engine rankings, coming up on page 1 for most of its main keywords.

Here's what the client said about the copy: