Lion’s Paw Marketing and Inovo Studios

Challenge

Digital marketing firms Lion’s Paw Marketing and Inovo Studios frequently partner on projects. When they decided to co-host a webinar series targeting small to mid-sized businesses, they needed a landing page to attract attendees.

The three-day webinar would be focused on helping these businesses create a sales script and standard proposal, something that many small businesses owners struggle to do. With those two items optimized, businesses can greatly increase sales.

Solution

Both Lion’s Paw Marketing and Inovo Studios could handle the design aspect of the landing page. But they needed help in writing the copy. They turned to Susan Greene, a landing page copywriter, to come up with the messaging.

Result

Susan wrote the copy to promote the webinar series, which was titled, “Signature Sales Script 3-Day Challenge.” The landing page copy touched on all the key points — who should attend the webinar, the benefits they could expect from learning the material, the subjects the webinar would cover, who the instructors were and more. It was important that prospects clearly see the value in the webinar material and sign up.

The landing page was posted on Facebook and Instagram as sponsored ads where it was shown to a targeted audience. Lion’s Paw Marketing and Inovo Designs intend to create additional webinars in the future and have said they intend to look to Susan again for copywriting of any marketing materials. 

Here's what the client said about the copy: