Kitchens of Africa

Challenge

Jainaba Jengsallah founded Kitchens of Africa in Raleigh, North Carolina.  Originally from The Gambia in Western Africa, she realized she couldn’t find any of the African foods she knew and loved in her country.  She decided to make introducing African cuisine to America, and eventually the world, her mission. She developed a line of cooking sauces and marinades that could be used to create traditional African home-cooked meals.

While Jainaba was confident creating African foods, she needed help marketing her products.

Solution

Susan Greene, freelance copywriter, worked with Jainaba to develop a website that explained the evolution of her company and described its tasty products.  The site had to be extremely professional so Jainaba could direct buying agents for major grocery store chains to it.  Additionally, Susan assisted Jainaba with creating the content for product labels and various promotional tools such as signage for trade shows and recipe cards.

Result

Today Kitchens of Africa has a large and loyal following.  Jainaba is continually adding to her product lines and enhancing her marketing efforts as well.  Her sauces have won culinary awards and can be found in grocery store chains around the U.S. including Whole Foods Market.

Here's what the client said about the copy: