Grow Smart Marketing

Challenge

Grow Smart Marketing had a physician client offering a seminar to introduce other physicians to the benefits of adding functional medicine to their practice. CEO Neil Gass had a profound understanding of functional medicine and had gathered together a host of selling points, videos, graphics and testimonials that needed to be assembled into a cohesive, persuasive landing page. He looked to Susan Greene, a freelance copywriter who frequently works with his marketing firm, to create the copy.

Solution

Neil provided Susan with creative direction. The landing page had to be detailed and lengthy but divided into digestible sections that together built a convincing story for the target audience. By incorporating a variety of visuals and media with the text, it would speak to all of the key talking points the physician felt were pertinent. Susan wrote the copy and then worked closely with Christina, graphic designer, to create an eye-catching presentation.

Result

Both Neil and the end-client were extremely pleased with the final product. Google AdWords is being used to drive traffic to the page, which is successfully converting visitors into qualified prospects.

Here's what the client said about the copy: