EuroAsia Products

Challenge

EuroAsia Products has been in business since 1998 and relied on word-of-mouth and reputation to grow.  Now, with increasing competition, the owners decided it was time to improve its marketing materials.

The company’s website had been built in 2005, more than a decade ago.  Besides its unprofessional appearance, it was extremely outdated.  What little information it had was no longer accurate.

The company’s executives and sales people had long since given up using the website as a selling tool. A major update was overdue.

Solution

EuroAsia Products hired HighForge, a digital marketing firm in Orlando, Florida, to design a new website and more effectively tell the company’s story.

HighForge, in turn, brought in professional copywriter Susan Greene to compose the copy for the new website, approximately 20 pages.

Susan spent many hours speaking with the company’s key people.  She learned EuroAsia Products had been a pioneer in overseas manufacturing.  It had been largely responsible for the world-class quality standards now upheld by top Chinese and Thai factories.

Describing the company’s numerous accomplishments and detailing its extensive capabilities became Susan’s mission.

Result

The new EuroAsia Products website has become a source of pride for the company.  It effectively tells their story and has become a marketing tool they now use to attract new high-end clients.

Here's what the client said about the copy: