Condo Hotel Center

Challenge

In 2002, Susan Greene, a real estate copywriter, was asked to create a new website that would focus on the condo hotel niche. The site would educate consumers about condo hotels and provide detailed descriptions for any newly developed properties coming on the market.

Solution

What started as a standard small website of about 10 pages eventually grew into a 600+ page internet giant, every page written by Susan Greene.

Result

The website soon ranked on page 1, #1 on Google for the keyword phrase “condo hotels” and dozens of related terms. That ranking made the phones ring and turned Condo Hotel Center into the unequivocal leader in condo hotel sales.

Because of its large, informative website, Condo Hotel Center became known as “the people who wrote the book on condo hotels.”

In recent years, due to changes in the real estate market, fewer condo hotels are being built. Condo Hotel Center has shifted its focus to include sales of traditional condos in the Miami area, where the firm is based. Susan Greene continues to write about available properties on an ongoing basis.

Here's what the client said about the copy: