Company newsletters are a valuable marketing tool for building loyalty with customers. It’s a platform that enhances your relationship and increases your expert status in your chosen industry. Most newsletters these days are sent via e-mail, which also makes them super- economical. Use them to:

A newsletter can give your customers a better understanding of your brand and products. Fill it with information that’s educational, relevant and timely. Don’t be afraid to show some personality or inject a little humor. But keep it concise. Attention spans are short.

Exclusive information not available elsewhere makes customers feel privileged to be part of your tribe. Use clever headlines and subheads. Limit each paragraph to one main idea. And don’t forget a call-to-action encouraging readers to take the next step, whether it’s to click, buy or subscribe.

Why be boring when you can send a newsletter that looks sleek and exciting? Make your company stand out with fresh, bold design. Supplement your text with photos, graphics and video. The look of your newsletter should match your company’s website and personality. Consistency helps build the brand.

A newsletter helps you build a relationship with your customers. It’s an easy and economical way to strengthen your connection, which can lead to sales. What kind of information is appropriate? Anything relevant to your business that will be of interest or value to your subscribers, such as:

• Include a sign-up on your website. Encourage visitors to subscribe to your newsletter so you can stay in touch after they leave your site.
• Archive old newsletters on your website. Visitors may want to check them out and then subscribe.
• Encourage sharing. Suggest that subscribers forward your newsletter to friends they think might like it.
• Promote your newsletter on social media. Add links on your Instagram, LinkedIn, Facebook, etc. Then supporters can connect with you across multiple platforms and channels.

After reading these tips, you may be motivated to write your own newsletter. But if that’s not the best use of your time and skills, consider working with a professional newsletter copywriter. Contact us for a quote on your project. We’re more affordable than you think!