Most companies see their website as their main lead-generation tool. But brochures still have a place in many marketing programs, whether used as a printed handout or published as a digital brochure able to be emailed.

The right words in a brochure can capture the attention of potential customers and give credibility to your company. It can complement your website and other marketing tools that together help grow your customer base and build your brand.

Ready to create a brochure? We can help. We’ll want to understand your objectives and sales process. We’ll dig deep and get to know your target market by asking questions such as:

• What’s important to your audience?
• What problem can you help them solve?
• Why is your product better than competing products?
• How can you respond to buyer concerns or uncertainty?

Using your answers, we’ll write copy for your brochure that resonates with prospects and persuades them to become your customers.

Your brochure should reflect the professionalism of your company in both the copy and graphic design. We’ll collaborate with a graphic designer (yours if you have one; ours if you don’t), to create eye-catching literature that makes your selling points in a concise but memorable way.

Equally important is the strategic use of keywords in your web copy, so that it reads naturally, sounds professional and answers your visitor’s questions.

• Organized, easy-to-read copy

As professional copywriters, we’ll write brochure text that’s easy to understand. It will be concise but bursting with persuasive information that lets the prospect know, “They’re talking to me!”

• Strong positioning statement

The cover of your brochure will include a headline or compelling positioning statement. Your main message will be communicated within the first paragraph and then expanded upon throughout the brochure.

• Benefit-oriented subheads

The brochure copy will be visually appealing with catchy subheads that make a powerful case for your product. We’ll write benefit statements supported by features and clear explanations.

• Answers to objections

Your brochure copy will speak to the most common concerns your customers have. We’ll alleviate their worries up front by explaining how your product overcomes those challenges.

• Photos or graphics

All text and no pictures is boring. Even a small tri-fold brochure needs some photos or graphics to look attractive. We’ll incorporate visuals that support the copy and keep the reader engaged.

• A call-to-action

We leave nothing to chance. We’ll urge the reader to take action by telling them exactly what to do next – visit your website, call to request more information or make a purchase.

A brochure can be a cost-effective sales tool. It should represent your brand well and tell your story in a way that connects with prospective customers.

Don’t settle for dull brochure copy when the right words and design will deliver your message with gusto. Get fresh brochure copy that sparkles with originality! Contact me, Susan Greene, and our team of brochure writers, to discuss your project.