Allurials

Challenge

Allurials had an About Us page on its website that didn’t effectively communicate what was special about the company and its products. With the company growing rapidly, including its popular Amazon store, CEO Muhammad Noman knew he needed to better explain his company’s mission.

Solution

Muhammed asked Susan Greene, copywriter, to write a page that was concise, easy to read, and described how the company created value-packed products that could simplify people’s beauty routines while also saving them money.

Result

The company was delighted with its new About Us web page and plans to use elements of the copy on its other marketing materials as well. They especially liked the tagline: “We’re changing the way people care for their skin and hair.”

Here's what the client said about the copy: