Sarco Architects Costa Rica

Challenge

Sarco Architects decided to explore different ways to generate leads.  Because many of their clients came from the UK, one of its campaigns was to place ads in popular British magazines.

The ads directed readers to the company website.  To increase conversions, the firm wanted to create a landing page that, like the ads, would specifically target British prospects.

Solution

Susan Greene was asked to write a landing page that spoke to the British prospect.  She highlighted key selling points such as Costa Rica’s year-round good weather, direct flights from London, and that English is widely spoken, all of which make the country an excellent choice for a vacation home.

Landing page written by Susan Greene to promote Sarco Architects to UK prospects

Result

The architecture firm runs occasional print and online ads that drive traffic to this landing page and generate leads from prospective customers. The company is also using the landing page to continually build its mailing list. It mails out a quarterly newsletter about the company, a promotional piece that translates into sales and referrals down the road.

Opportunity

If you have an architectural firm and are ready to grow your business, updating the copy on your website and in your marketing materials is a great first step. If you’re a DIY type, here are some copywriting tips for architects.

If writing isn’t the best use of your time, hire a copywriter for architects. Even a small investment in your marketing can help you get more RFPs and attract bigger clients. Contact us for a no-obligation quote on your project.

Here's what the client said about the copy: