Judith & Norman Alix Foundation

Challenge

Although the organization had never sought any publicity for its charitable works over the past decade, one of its founders, Norman Alix, had recently passed away.  His wife Judith Alix and their children wanted to establish a website in his memory that would document the amazing legacy he’d created.

In words and pictures, they wanted to tell the story behind each of the Foundation’s projects, which included funding an art gallery, a residential facility for substance abuse patients, a new sports field at the city park, an ice skating rink for local hockey teams and a specially equipped van for a group serving medically fragile individuals.

Solution

Working for Kone Marketing, the Foundation’s web design firm, Susan Greene was brought in as a freelance copywriter to work with the development team on the project.  Susan interviewed the Foundation’s board of directors and also obtained statements from all of the groups that had benefited from the charity’s donations.  She then composed copy about the organization’s mission, history and accomplishments.

Result

The website successfully chronicles the achievements of the Foundation.  It is a touching tribute to its founders Judith and Norman Alix.  Now the citizens of Sarnia, Ontario will know who is behind the charitable projects that have so benefited their community and about the organization’s ambitious plans for the future.

Here's what the client said about the copy: