Creators Bounty

Challenge

Creators Bounty offers a healthy alternative to dieting programs and fads. For that reason, the president of the company wanted to be sure their website looked different than your typical weight loss promotion. He wanted to include a deep explanation of how the company was unique and why it worked. He hired Susan Greene, an experienced diet and healthcare copywriter, to create all of the site’s content.

Solution

Susan spent many hours working with the president to craft the right message. More than just a description of the diet program, it needed to explain its foundation, the story behind the business and why its weight loss solution works when so many other weight loss plans don’t.

Result

The finished product was a website designed to rank well on Google for its main keywords and offering  detailed information supported by attractive visuals.

One of its unique components was an offer for visitors to request a personalized weight-loss analysis, the core components of which Susan wrote as well. That analysis helps educate visitors about their weight-loss issues while also identifying them to Creators Bounty as potential customers.

Need help writing your diet or weight loss website? Contact us for a free quote.

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Here's what the client said about the copy: