Korelogic Security

Challenge 

Established in 2004, KoreLogic provides best-in-class security consulting services to a diverse client base. The company works with the government, military and Fortune 1000 companies to protect their IT infrastructure, applications and digital assets.

In business for almost two decades, Korelogic had an impressive track record and stellar reputation that was especially notable in an industry often known for fly-by-night companies. 

The company’s website dated back to the early days of KoreLogic. It neither represented the professionalism nor full range of services that defined KoreLogic today. The business had relied on its successful track record, repeat business and word-of-mouth to keep the company growing. But with competitors continually nipping at its market share, the principals knew it was time for a makeover. 

Solution

Korelogic looked to Thrive Design, a Seattle-based digital marketing agency, to create a new look for its website. Included on the Thrive team was Susan Greene, who handled copywriting for the new site. 

Susan interviewed the owners of Korelogic and developed content for each of the website’s pages, making sure to emphasize how important it was for every business to have a strong tech defense. She also used every opportunity to differentiate the company from competitors in describing its services and unparalleled workforce.

Results

Korelogic approved the copy Susan wrote, as it brought the website current and elaborated on the company’s extensive capabilities. They felt confident the new look and content would be effective in attracting new business.

Although screenshots of a few pages have been posted here, the new site is still in design/production and not yet live, making it too soon to provide actual results. This information will be updated once the site is published.

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