Precious Metals Copywriter

As a precious metals dealer, you spend nearly every waking moment growing your business. You’re constantly trying to obtain new products and move the inventory you already have. You have a loyal following of collectors and investors who appreciate the services you provide and trust your recommendations.

But if there’s one area that has room for improvement – if you’re willing to admit it to yourself – marketing. You just don’t have the time or expertise to boost your online visibility.

A professional copywriter can write product descriptions that attract investors and persuade them to buy.

Start with Your Website

In today’s precious metals world, your online presence is a critical component of your business success. Good marketing starts with writing your website. The copywriting on your website could be more dynamic. You know it should do a better job of differentiating your precious metals dealership from your competitors.

Your repeat customers know you genuinely care about giving them a fair deal on gold, silver platinum, palladium and other precious metals, but how about prospective customers who find you online?

• Can they get a clear picture of your integrity, unrivaled expertise and full range of products just by reading your website?
• Are first-time investors able to understand your descriptions and the value of your products?
• Do they know that even a small percentage of precious metals in a portfolio will reduce both volatility and risk?

They should know investing in precious metals comes with “intrinsic value, carries no credit risk, and cannot be inflated,” according to hashtagincome.com. “That makes for a great hedge against other asset classes like stocks, political instability, economic collapse, and currency weakness.”

A copywriter who understands financial planning and precious metals investing could help you improve your web copy to generate more traffic and turn more visitors into customers and fans!

Work with a professional copywriter to create compelling web copy. Get a quote.

Writing Content Isn’t the Best Use of Your Time

Most professionals in the precious metals industry know a phenomenal amount about the products they sell, including gold and silver bars, bullion, jewelry and coins. In fact, that’s what helps you gain the trust and loyalty of your customers.

But getting new investors  to contact you in the first place isn’t a task you can ignore. It’s super competitive in the precious metals industry, especially with regard to e-commerce.

Realize that you’re not alone. Plenty of precious metal dealers selling online struggle with writing copy for their website and other marketing materials. So let yourself off the hook. It’s okay if writing isn’t your thing. It’s also not the best use of your time.

Moving product is where you need to focus. But if your website doesn’t pique the interest of prospects and answer their questions, you won’t maximize sales.

Add a Freelance Copywriter to Your Team

Any entrepreneur will tell you, assembling the right team is the key to scaling a business and maximizing revenue. And a talented, experienced copywriter should be part of YOUR team.

To stand out in the crowded precious metals industry, optimize every aspect of your business, including your sales copy. Provide plenty of information to satisfy curious prospects and educate them about investing in precious metals. Once they understand the market, they’ll be more likely to invest.

To stand out in the crowded precious metals industry, optimize every aspect of your business, including your sales copy.

You’re competing with a broad swath of precious metal dealers. If you want to distinguish yourself from this wide-ranging pack and dominate your competition, you’re going to have to up your game. And that’s exactly what professional, precious metal copywriters can do for you. They can write:

• Compelling web copy, especially for your Home and About Us pages
• Product descriptions
• Blog posts to drive traffic to your website
• Sales letters to attract prospects
• Testimonials from satisfied customers
• Ad campaigns
• Team bios
• Press releases

Consider these questions:

1. Is it time you had content designed to position and build your brand?
2. Can you attract investors who are new to precious metals and want to diversify their investment portfolio?
3. Will buyers appreciate the extra mile you go in explaining your products and why they’re good investments for 2023 and beyond?
4. Does your copy effectively address buyers’ pain points and offer a solution – investment security, a hedge against other asset classes like stocks as well as inflation,  and high growth potential?
5. Are you poised to capitalize on the latest trends in the precious metals market by having a copywriter at your disposal to produce compelling email campaigns, web copy and blog posts?

Grow your gold sales with persuasive, detailed web copy that educates consumers and establishes trust in your business.

Take Your Business to the Next Level

The global precious metals market reached a value of US $192.9 billion in 2021. Looking forward, the market is expected to reach US $254.3 billion by 2027, exhibiting at a CAGR of 5.3% during 2022-2027. Don’t you want a piece of that lucrative pie?

By improving the copywriting that appears on your website and other marketing materials, you’re elevating your precious metals business. And it’s just a matter of time until you see real growth.

The effort you put into marketing will soon have a positive effect on your sales and revenue. You know you aren’t “just another online precious metals dealer.” You want to be at the top of the game. The content on your website can help take your business to the next level and position your dealership as an industry leader. 

We have professional copywriters on staff who can quickly get up to speed on your precious metals business. They’re fast, able to give fast turnarounds. And our prices are affordable.

Attracting more buyers could be as easy as working with an experienced precious metals copywriter. If you’re ready to sell more silver, gold and other previous metals, and at higher prices, professional copy is the next step on your path to boundless success.

Contact us today to get a no-obligation quote on your precious metals copywriting project. We can’t wait to support you in your mission to be the #1 precious metals dealer online!

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