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Your company name is often the first impression someone gets for your business. Choose wisely.
Global beauty and cosmetic brands are growing at a fast pace. According to Zion Market Research, the global cosmetic business is expected to hit $863 billion by 2024.
Any entrepreneur looking to start a strong business in the cosmetic industry should give their business a great brand name. A quality brand name is the best way any business can build a great first impression in the minds of their customers, making it a lot easier to market your business.
So today, we’re going to be sharing some simple tips for coming up with the best name for your business. Let’s go!
The name of your beauty business can play a big role in popularizing and promoting your products. If you’re working with a beauty or skincare copywriter to create your website and other sales/marketing materials, she may be able to offer name suggestions or you can go the DIY route by using the following tips.
A beauty copywriter who understands marketing can likely offer name suggestions.
Before you begin your quest to find unique beauty and cosmetic names for your company, you should have a clear vision of where you want your company to go in the future because it’ll affect every decision you make for your brand.
Also, do your best to thoroughly study and understand everything you can about your cosmetic business, its niche, clients, and industry, as all of these factors will play a significant part in helping you select a strong name that accurately represents all elements of your organization and will be relatable to your prospective customers.
For example, if your company is selling organic skincare and beauty products, your name can reflect purity or its all-natural roots. If your company is selling a beauty technology product, perhaps include “tech” in the name.
Focus on your service quality, brand identities, and marketing formula while researching your business. This will give you a clear picture of what will work and what will not, as well as what you’ll need to do to attract your target audience.
Check out competitors’ brand names. Make sure your ideas for names aren’t too similar. You don’t want to create confusion for consumers. And you want to be certain your chosen name measures up against the competition.
Picture your company’s future. Don’t select a name that’s too limiting.
After studying your company, compile all of the information you’ve gathered and narrow it down to the most important aspects that reflect the basic principles of your company. Those principles should help guide you in choosing a name.
To create a name that accurately portrays your company’s genuine identity, choose the appropriate tone to evoke a strong positive response from your target audience.
Your brand’s tone, like Gucci, Fossil, and Forever21, exposes its personality and will quickly link your business to its customers on a deeper level.
Research your target demographics and figure out what draws them to other companies in your sector, as well as the appealing qualities your business has to grab their attention.
Think of your ideal customer. What words might appeal to them in a business name?
Understanding your customers will make it easier to know if your brand’s tone should be:
Finding the right tone is critical, but don’t stop there; study your company’s branding elements as they’ll serve as the foundation of your brand’s identity.
Why should people buy your products? Keep your unique selling proposition in mind as you develop name ideas.
So, sit down at your keyboard and begin writing your opinions about your cosmetic company’s:
After researching your business, choosing a tone, and understanding your branding elements, the next step is to let your imagination run wild. Start brainstorming names that fit the needs of your business.
Search through dictionaries and thesauruses for the best words that reflect the core ideas of your business.
Don’t evaluate all ideas yourself. Ask for input from colleagues, customers and even friends.
Come up with a good selection of potential brand names for your company. Compile a list of short, unique, engaging, memorable, and even symbolic words that will hook your audience and help your brand stand out in its sector.
Eventually, you’ll want to search online to make sure the name isn’t already in existence, and you can purchase a relevant domain for your website. You may also want to run the names by some of your colleagues and potential customers. Big companies typically hire focus groups to help with name selection.
If you hit a roadblock while brainstorming for unique name ideas for your beauty and cosmetic company, you can get professional assistance from a copywriter, naming company or online business name generator.
Choose a name that’s easy to say, write and remember. Keep it simple.
Don’t choose a weak name or one that will limit the growth of your business. With the above tips, you’d be able to reach within your brand and find the best name to embody its essence.
Article by Grant Polachek. Grant is the Head of Branding at Inc. 500 company Squadhelp.com, the world’s #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations, including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning business name ideas.
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