Why dedicate a page to web design on a copywriter’s website? Although our primary service is copywriting, we recognize the value of web design. Quality copy goes hand-in-hand with beautiful design. The two mediums work in harmony to present the desired image for your business.

Your website creates an impression about your company’s professionalism and credibility. If the design isn’t polished, your visitors won’t trust you with their business. The copy must look as good as it sounds and should have these characteristics:

Professional web designers create websites that are both beautiful and usable. They give visitors a positive experience, provide the information they seek, and help them complete a desired action.

The home page of a website should tempt visitors to go deeper to learn more. Simplicity is best. You don’t want to overwhelm the visitor with text or conflicting choices. Ideally, you want to create experiences that feel familiar to visitors so they can explore your website with no learning curve.

NEED HELP WITH WEB DESIGN?

While many of today’s platforms offer do-it-yourself web design, you’re probably best to hire a professional web designer if your budget allows. As in any discipline, a pro will have the education, experience and tools to create something that is superior to what you as a layperson could design on your own.

The best designers have a strong grasp on important concepts like color, typography, spacial relationships, functionality and user experience. They also have an understanding of marketing so their designs target prospective users and are effective in converting visitors into customers.

Finally, if you’re considering doing your own website design, ask yourself if that’s the best use of your time. Are there other responsibilities demanding your attention? A pro can get your website up and running while you focus on other important aspects of your business.

As with most service providers, asking for recommendations from other professionals you trust is a good place to start. When you get a referral, check out examples of the web designer’s work to be sure you like his or her style. Read client reviews or ask for references if you want further confirmation of the web designer’s skills.

Choose someone who shares your values for quality and attention to detail. Otherwise, you’ll find the web design process frustrating. A website is a dynamic marketing tool that should be updated as your business grows. If you have confidence in your web designer, you’ll have a partner to whom you can turn for creative ideas and technical expertise.

While the terms are often used interchangeably, web design is a different discipline than web development. A web designer uses graphic design software to create a visually appealing layout for the pages of a website. The colors, graphics and imagery combined with the copy must reflect the brand and accomplish the stated goals of the website.

A web developer brings the web designer’s vision to life, using code to build the website’s backbone and make it functional. Essentially, the developer executes the plan laid out by the web designer. Ultimately, the two professionals are working toward the same goal – a website that looks great, functions properly and is technically sound.

Most copywriters and web designers will tell you they’ve worked on projects both ways – starting with the copy or starting with the design. The creative professional can adapt to the situation. If you’re having trouble deciding, ask the web designer or copywriter you’ve chosen for their preference in working on projects and factor their input into the equation. The good news is you can’t make a wrong decision.

NEED A WEB DESIGNER AND DEVELOPER?

We’ve worked with countless web designers and developers. Let us offer you a recommendation to a quality web designer who will meet your needs and exceed your expectations. The people who get our referrals are talented professionals who not only produce quality work but also ensure the entire design process is a pleasant experience for their clients.