Thrive

Challenge

Thrive is a rapidly growing web design company. While most of the firm’s marketing efforts go toward promoting their creative web design talents, website hosting and maintenance is also a significant part of their business.

Thrive has developed Care Plans that include hosting, 24/7 monitoring, daily backups and website security to ensure its clients’ websites perform optimally.

Recognizing the value these Care Plans provide as well as the revenue they generate, Thrive decided to create a landing page to promote them.

Solution

Thrive provided Susan Greene, copywriter, with the specifications relevant to each of the firm’s three care plans. From there, it was up to Susan to describe the individual services.

Susan explained the services in layman’s terms so that clients unfamiliar with tech terminology would still understand their value. She also created a set of FAQs to further explain and promote the benefits of the care plans.

Result

Thrive was pleased with the copy and looks forward to growing this part of their business.

Here's what the client said about the copy: