GPK Luxury Real Estate

(Interested in generating more leads for your real estate agency? Check out this article on marketing for realtors.)

Challenge

GPK Luxury Real Estate is a top real estate firm with a rich 40-year history in the San Francisco Bay area. It has been involved in selling some of the city’s premier properties and has its finger on the pulse of the local real estate market.

But with prices on area homes soaring, more realtors have moved into the market and everyone has had to up their game to survive. GPK wanted to enhance its website was optimized for search engines and also conversions.

Solution

GPK approached Susan Greene, copywriter, to make suggestions that would improve the content of its corporate website. Susan put forth a proposal that tightened existing copy and also provided additional copy and meta-tags, which GPK accepted.

Result

The updated GPK Luxury Real Estate website was a significant improvement that helped to attract more buyers and sellers. It told more about the company and its impressive history and founders.

Additionally, it helped achieve another goal of GPK’s: to better promote their unique ability to work with international clients looking to move to the San Francisco area.

GPK was so pleased with the new website copy that it also had Susan Greene write its presentation sales deck, which it uses to introduce the company to both corporate and individual clients.