Job Hunting Strategies

Challenge

The company needed a quality website that would persuade visitors to first request a free report, which would capture their email address for the firm’s database, and then ultimately purchase the e-book “Job Hunting in a Tough Economy.”

Solution

Susan Greene created a website that gave visitors this message: “While others putter around using trial and error to figure out how to get a job in this tight market, you can read the many tried-and-proven techniques in this e-book and start applying them right now!”

Result

The website has successfully sold its e-book to customers around the world.

Full Disclosure

Susan Greene is a principal in this business and is the author of the e-book, “Job Hunting in a Tough Economy.”