Despite all the buzz about selling on the Internet, brochures are still important components of most successful marketing programs. The printed word gives credibility to a company and should work in tandem with your website and other promotional tools to strengthen your market position.
As a freelance copywriter, I’ve been creating brochures for all types of companies for almost 20 years. In that time, I’ve developed the ability to quickly grasp the necessary information and present a company in its best light.
To write your brochure, I’ll ask you lots of questions.
I’ll dig deep and analyze the facts. I’ll get to
know your audience thoroughly. I’ll avoid unnecessary complexity
and jargon. And I’ll tell an interesting story that will
help you meet your objectives.
There is a science to creating an effective
much more than just placing your logo on the cover and a couple
of paragraphs about how great your company is on the inside.
As a professional copywriter, I’ll
make sure that your copy is well-organized and easy-to-understand.
It will be concise
but chock-full of persuasive information targeted specifically
to your audience.
Your cover will include a headline or intriguing positioning
statement. Your main message will be communicated within the
first paragraph and then expanded upon throughout the brochure.
The copy will be easy to read quickly and
scannable, with lots of catchy, but informative subheads. Strong
will be supported by features and “reasons why.” A
compelling call-to-action will help ensure you get results.
I can write the following types of brochures:
- Corporate capabilities
- Simple Leave-behind
- Data sheet
- Corporate Image
- Online Brochure
Still a bit unsure about how to proceed with your brochure? Learn more about working with a professional brochure writer here.
If your well-written brochure brings in even
a few sales (and it will likely bring in many more), then won’t
it have been worth the expense of hiring a professional copywriter?
Contact me today to discuss the copy for your next brochure!
E-mail FloridaCopywriter@gmail.com or call (407) 578-5528 (Orlando, FL).