Quality Web Site Copywriting & Why It Matters for Your Business

Good copywriting goes hand-in-hand with professional web design.

While a professional-looking web site design is vital for success on the Internet, it’s only one-half of the equation. Good web site content is equally, if not more important than a site’s appearance.

Copy attracts the search engines that drive traffic to your site.  But that’s not all. It’s also the vehicle that converts a prospect into a customer.

If you have the time and desire, you can try your hand at writing the copy yourself, but know that your copy must compete with hundreds, possibly thousands, of other well-written websites on the same subject.

A safer choice is to work with a knowledgeable, web site copywriter, one who has experience creating content that gets results. Ideally, she has a marketing background and is an experienced copywriter. She is also well versed in how to prepare copy so that it has appeal to two audiences: search engines and prospective customers.

Most web site copywriters would agree, to get ranked on search engines and also successfully convert your site’s visitors into buyers, you need web site copy that accomplishes the following:

• Catches the attention of your prospect – There’s a lot competing for your prospect’s eye. Your site will have to be good to get the attention it deserves.
• Draws your prospect into your sales copy with a strong emotional appeal – Hit your prospect’s hot buttons by carefully choosing the right words.
• Makes the prospect feel like you’re talking directly to him – Skilled copywriters know you don’t write for the masses. You write for one person, a singular reader, using words like “you” and “your” to draw him in.
• Describes the benefits of your products or services with persuasive sincerity – Speak with enthusiasm and give specifics for your copy to be memorable.
• Demonstrates how you can solve the problem that led them to your site – How will you make the prospect’s pain go away?
• Convinces your prospect of your unique selling proposition – You are the best in your chosen niche. Now  provide evidence of what makes you special.
• Positions your company as the industry expert – You are an authority. Show the reader you know your stuff.
• Closes the deal and asks for the order – Craft a concise, direct, call-to-action that gets the prospect reaching for his wallet.
• Offers the prospect an incentive to buy today – Limited time, small supply, bonus gift: any of those can help motivate the prospect to act now.

In today’s world, your prospective customers often form judgments about your company based on your website.  Winning them over requires a well-crafted presentation.  Be sure you’re putting your best foot forward with world-class copywriting that lets them know you’re precisely the solution they were seeking.

In the following infographic, you’ll find 13 pro tips, some related to copywriting and others to overall design, as the two go hand-in-hand for creating a quality business website.

Ready to get started on your website? Contact a professional copywriter and web designer who can create a website that proudly represents your brand.

* * *